TY  - BOOK
AU  - Lockwood,Thomas (ed)
TI  - Design Thinking: : Integrating Innovation, Customer Experience and Brand Value
SN  - 9781581156683
PY  - 2009///
CY  - New York
PB  - Allworth Press
KW  - Design thinking
KW  - Estrategia y gestion de  empresa. Entrepreneur&Innovation
N1  - Design Thinking explores point-of-views, techniques, methods, and hands-on case studies from international thought marc:leaders. It covers design thinking methods; design thinking in service design; design thinking in brand building; and design thinking in creating customer experiences
ER  -