Kerpen, Dave <br/><br/>
Likeable social media :  how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks) / 
by Dave Kerpen 
 - New York :  McGraw-Hill,  2011 
 - x, 260 pàgines ;  23 centímetres 
<br/><br/>listern first, and never stop listening -- way beyond "woment 25 to 54" define your targer audience better than ever -- think - and act - like your consumer -- invite your customers to be your first tans -- engage: create trude dialogue with, and between, your customers -- respond quickly to all bad comments, too -- be authentic -- be hones and trnsparent -- should you ask a lot of questions? -- provide value (yes, for free!) -- share stories (they're your social currency!) -- inspire your customers to share stories -- integrate social media into the entire customer experience -- use social network ads for greater impact -- admit when you screw up, then leverage your mistakes -- consistently deliver excietement, surprise, and delight -- dont' sell! just make it easy and compelling for customers to buy 
<br/><br/><label>ISBN: </label>9780071762342 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Màrqueting de relacions<br/>Xarxes socials en línia<br/>Màrqueting digital--Màrqueting<br/>Màrqueting viral<br/>Posicionament (Publicitat)<br/>Fidelització