Al Ries, Raul ; Trout, Jack <br/><br/>
Positioning: The Battle for Your Mind:   How to be seen and heard in the overcrowed marketplace 

 - 2ª ed. 
 - New York :  McGraw-Hill,  2001 
 - 213 pags  22 cm 
<br/><br/><label>ISBN: </label>9780071373586 
<br/><br/><label>LCCN: </label>000004875 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Estrategia--Marketing.  Concepto  y fundamentos