TY  - BOOK
AU  - Al Ries, Raul ; Trout, Jack
TI  - Positioning: The Battle for Your Mind: : How to be seen and heard in the overcrowed marketplace
SN  - 9780071373586
PY  - 2001///
CY  - New York
PB  - McGraw-Hill
KW  - Estrategia
KW  - Marketing.  Concepto  y fundamentos
ER  -