TY  - BOOK
AU  - Philip Kotler,Gary Armstrong
TI  - Principles of marketing
SN  - 9780273752431
PY  - 2011///
CY  - Essex (UK)
PB  - Pearson
KW  - Estrategia
KW  - Marketing.  Concepto  y fundamentos
UR  - https://books.google.es/books?hl=es&lr=&id=ZW2u5LOmbs4C&oi=fnd&pg=PA16&dq=Principles+of+marketing&ots=BYZiD64hoj&sig=u2Sub2YfsOa0qRlreJzUaCTsEZI#v=onepage&q=Principles%20of%20marketing&f=false
ER  -