Qualman, Erik,  1972- <br/><br/>
Socialnomics :   how social media transforms the way we live and do business / 
Erik Qualman 
 - Second edition 
 - New Jersey :  John Wiley & Sons,  [2013] 
 - xviii, 316 pàgines :  il·lustracions ;  24 cm 
<br/><br/>Inclou referències bibliogràfiques (pàgines 299-310) i índex. 
<br/><br/>Foreword -- Acknowledgments -- About this book -- Introduction -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- What we can learn from politics -- I care more about what my neighbor thinks than what google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Social ROI -- Social success secrets (give them to me now!) -- Blogging : what works -- 100+ social media tools -- Making viral videos -- Social media for B2B -- Case studies -- Faqs -- Teacher and company resources & exercises -- About the author. 
<br/><br/><label>ISBN: </label>9781118232651 
<br/><br/><label>LCCN: </label>000004890 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mitjans de comunicació social--Aspectes econòmics