TY  - BOOK
AU  - Qualman,Erik
TI  - Socialnomics : : how social media transforms the way we live and do business 
SN  - 9781118232651
PY  - 2013///]
CY  - New Jersey
PB  - John Wiley & Sons
KW  - Mitjans de comunicació social
KW  - Aspectes econòmics
KW  - lemac
N1  - Inclou referències bibliogràfiques (pàgines 299-310) i índex; Foreword -- Acknowledgments -- About this book -- Introduction -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- What we can learn from politics -- I care more about what my neighbor thinks than what google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Social ROI -- Social success secrets (give them to me now!) -- Blogging : what works -- 100+ social media tools -- Making viral videos -- Social media for B2B -- Case studies -- Faqs -- Teacher and company resources & exercises -- About the author
ER  -