TY  - BOOK
AU  - Michaelson,Gerald A.
AU  - Michaelson,Steven W.
TI  - Sun Tzu strategies for marketing: 12 essential principles for winning the war for customers 
SN  - 0071427317
PY  - 2004///
CY  - New York [etc.]
PB  - McGraw-Hill
KW  - Màrqueting
KW  - Planificació estratègica
KW  - lemac
N1  - Índex; the principles of marketing strategy -- honor the customer -- organization of intellicence -- maintenance of the bojective -- a secure position -- offensive action -- surprose -- maneuver -- concentration of resources -- economy of force -- command structrue -- personal leadership -- simplicity -- implementing strategies
ER  -