Thoughts on design /
Paul Rand ; [foreword to the new edition: Michael Bierut]
- New edition
- San Francisco : Chronicle Books, 2014
- 95 pągines : il·lustracions ; 20 cm
The beautiful and the useful -- The designer's problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression