TY  - BOOK
AU  - Holiday, Ryan
AU  - Dalton, Max
TI  - Trust me, I'm lying: the tactics and confessions of a media manipulator
SN  - 9781591846284
PY  - 2012///
CY  - New York
PB  - Portfolio
KW  - Publicidad
KW  - Social Media. Customer Service.Estrategia y gestión de empresa
KW  - Comunicación y Marketing
KW  - Sociología de la comunicación
KW  - Marketing -- Aspectos morales
KW  - Marketing en Internet
KW  - Manipulación (Psicología)
KW  - Medios de comunicación social -- Influencia
KW  - Blogs
N1  - Contents: Blogs make the news -- How to turn nothing into something in three way-too easy steps -- Blogs as a business : a brief overview -- Tactic #1: bloggers are poor, help pay their bills -- Tactic #2: tell them what they want to hear -- Tactic #3: give them what spreads, not what's good -- Tactic # 4: help them trick their readers -- Tactic #5: sell them something they can sell (exploit the one off problem) -- Tactic #6: make it all about the headline -- Tactic #7: kill 'em with pageview kindness -- Tactic #8: use the technology against itself -- Tactic #9: just make stuff up (everyone else is doing it) -- The monster attacks : what blogs mean -- Irin carmon, the daily show, and me: the perfect storm of how toxic blogging can be -- There are others : the manipulator hall of fame -- Cute but evil : online entertainment tactics that drug you & i -- The link economy : the leveraged illusion of sourcing -- Extortion via the web : facing the online shakedown -- The iterative hustle : online journalism's bogus philosophy -- The myth of corrections -- Cheering on our own deception -- The dark side of snark : when internet humor attacks -- The 21st century degradation ceremony : blogs as machines of hatred and punishment -- Welcome to unreality -- How to read a blog : an update on account of all the lies -- Conclusion.
ER  -