TY  - BOOK
AU  - Kapferer,Jean-Noël
TI  - Advances in luxury brand management
T2  - Journal of Brand Management: Advanced Collections
SN  - 9783319511269
PY  - 2017///
CY  - Cham
PB  - Springer International Publishing: Palgrave Macmillan
KW  - Productes de luxe
KW  - Màrqueting
KW  - lemac
ER  -