The essential guides to business for artists and designers /
Alison Branagan.
- Second edition.
- 344 p. 23,5 cm
Inclou referències bibliogràfiques i índex.
Machine generated contents note: -- Foreword by James Dyson -- Introduction 1. Making Creativity Pay -- 2. How to Make a Living -- 3. Overview of Business Start-Up -- 4. Money Management -- 5. Business Planning -- 6. Building Networks -- 7. Self-Promotion -- 8. Funding and Sponsorship -- 9. Creative Crimes -- 10. Confidence and Negotiation Tactics -- 11. Records, Tax and Basic Bookkeeping -- 12. Websites, Blogs and Social Media -- 13. Innovation and Future Trends -- 14. Ideas for Growth Appendix 1. Business Knowledge Exercises -- Appendix 2. Answers to the Costing and Pricing Quiz -- Glossary -- Useful Organizations -- Index.
"This new edition of the best-selling business handbook for artists and designers is a comprehensive guide to setting up a profitable, professional art or design practice. Written by an expert who teaches entrepreneurship and business start-up, this book leads the reader through the most important aspects of running a creative business, from how to make a living to innovation and managing business growth. Topics include: * Working with new technologies and social media * Pricing work and financial planning * Managing legal and copyright issues * Building networks and successful negotiation tactics * Planning for growth and exploiting future trends New to this expanded edition are: * International profiles of creatives who run thriving businesses * Templates, forms and spreadsheets to copy or download from the companion website * Exercises to build business skills * An extended list of useful resources * A chapter on how to grow your business * An overview of the current business environment for entrepreneurs, including opportunities such as trading with a smart phone, copyright protection using QR codes, selling internationally, crowd sourcing for funding, and setting up a pop-up shop * Updated tax and legal information on setting up a business based in the UK or US * Expanded information on trading internationally The book is printed in a dyslexic-friendly font and includes illustrated mind maps and colour pictures throughout"--
9781474250559 (paperback)
2016025278
Art--Orientació professional Empreses--Creació--Direcció i administració