Webb, Rick <br/><br/>
Agency :  starting a creative firm in the age of digital marketing / 
Rick Webb 
 - viii, 341 pàgines ;  25 cm 
 - Advertising age .
 - Advertising age .
<br/><br/>Inclou referències bibliogràfiques (p. 327-333) i índex 
<br/><br/>Why am I doing this? -- The vision -- The value proposition of culture -- Culture and vision -- Communication -- What is good? -- Ideas -- Process -- Working for other agencies -- Pro bono work -- The basics -- The emotional -- The pitch -- The rational -- On partners and partnership -- The team -- Employee retention -- Employee departures -- Bootstrapping -- I want to get rich -- On growth -- Banks and funding -- Starting up -- How much to charge? -- Sows, msas, and in-pros -- Tracking time -- Billing, collections & cash flow -- Working with vendors -- Employee expenses -- Expanding beyond your core -- How much is my company worth? -- Creating a product in your service firm -- Working for startups -- Case studies of startups within an agency -- Getting acquired -- The fear 
<br/><br/><label>ISBN: </label>9781137279866 1137279869 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Agències de publicitat--Direcció i administració<br/>Màrqueting digital<br/>Empreses petites i mitjanes--Direcció i administració<br/>Empreses--Creació--Direcció i administració<br/>Emprenedoria