TY  - BOOK
AU  - Webb,Rick
TI  - Agency: starting a creative firm in the age of digital marketing 
T2  - Advertising age
SN  - 9781137279866
PY  - 2015///
CY  - New York
PB  - Palgrave Macmillan
KW  - Agències de publicitat
KW  - Direcció i administració
KW  - lemac
KW  - Màrqueting digital
KW  - Empreses petites i mitjanes
KW  - Empreses
KW  - Creació
KW  - Emprenedoria
N1  - Inclou referències bibliogràfiques (p. 327-333) i índex; Why am I doing this? -- The vision -- The value proposition of culture -- Culture and vision -- Communication -- What is good? -- Ideas -- Process -- Working for other agencies -- Pro bono work -- The basics -- The emotional -- The pitch -- The rational -- On partners and partnership -- The team -- Employee retention -- Employee departures -- Bootstrapping -- I want to get rich -- On growth -- Banks and funding -- Starting up -- How much to charge? -- Sows, msas, and in-pros -- Tracking time -- Billing, collections & cash flow -- Working with vendors -- Employee expenses -- Expanding beyond your core -- How much is my company worth? -- Creating a product in your service firm -- Working for startups -- Case studies of startups within an agency -- Getting acquired -- The fear
ER  -