Levy, Jaime <br/><br/>
UX strategy :  how to devise innovative digital products that people want / 
Jaime Levy 
 - xii, 298 pàgines :  il·lustracions ;  23 cm 
<br/><br/>Inclou referències bibliogràfiques i índex 
<br/><br/>What Is UX strategy? -- The four tenets of UX strategy -- Validating the value proposition -- Conducting competitive research -- Conducting competitive analysis -- Storyboarding value innovation -- Creating prototypes for experiments -- Conducting guerrilla user research -- Designing for conversion -- Strategists in the wild -- Dénouement 
<br/><br/> "User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative digital products that people want."-- Back cover 
<br/><br/><label>ISBN: </label>9781449372866 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Ergonomia<br/>Interfícies d'usuari (Informàtica)<br/>Usabilitat (Disseny de sistemes)<br/>Pàgines web--Disseny
<br/><br/><label>Subjects--Index Terms: </label>Experiència d'usuari