TY  - BOOK
AU  - Levy,Jaime
TI  - UX strategy: how to devise innovative digital products that people want 
SN  - 9781449372866
PY  - 2015///]
CY  - Sebastopol, [California]
PB  - O'Reilly Media Inc.
KW  - Ergonomia
KW  - lemac
KW  - Interfícies d'usuari (Informàtica)
KW  - Usabilitat (Disseny de sistemes)
KW  - Pàgines web
KW  - Disseny
KW  - Experiència d'usuari
N1  - Inclou referències bibliogràfiques i índex; What Is UX strategy? -- The four tenets of UX strategy -- Validating the value proposition -- Conducting competitive research -- Conducting competitive analysis -- Storyboarding value innovation -- Creating prototypes for experiments -- Conducting guerrilla user research -- Designing for conversion -- Strategists in the wild -- Dénouement
N2  - "User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative digital products that people want."-- Back cover
ER  -