TY  - BOOK
AU  - Nunnally,Brad
AU  - Farkas,David
TI  - UX research: practical techniques for designing better products 
SN  - 9781491951293
PY  - 2016///
CY  - Sebastopol, [California]
PB  - O'Reilly Media Inc.
KW  - Disseny de producte
KW  - lemac
KW  - Investigació
KW  - Metodologia
KW  - Tecnologia
KW  - Productes nous
KW  - Usabilitat (Disseny de sistemes)
KW  - Experiència d'usuari
N1  - Inclou referències bibliogràfiques i índex; Pt. I. Introduction. The history of research -- Pt. II. Planning and preparation. Good research starts with good questions -- Quantitative research methods -- Qualitative research methods -- Choosing your methods -- Logistics -- Recruiting -- Pt. III. Facilitating research. Making research happen -- Managing people during research -- Improv in research -- Facilitating research -- Debrief sessions -- Pt. IV. Analysis and reporting. Making sense of the mess -- Communicating insights -- Getting the most out of research
ER  -