TY  - BOOK
AU  - Graham, Barbara
TI  - Promoting fashion
SN  - 9781786272157
PY  - 2018///
CY  - Lonodn
PB  - Laurence King
KW  - Moda
KW  - Merxandatge
KW  - lemac
KW  - Construcció de marca (Màrqueting)
N1  - Introduction -- Consumers  and consumer trend-forecasting -- Branding for fasion marketing communications -- Integrated marketing communications -- Advertising for fashion -- PR, endorsement and sponsorship -- Social media -- The digital arena: E-commerce and online fashion promotion -- Personal selling and offline fashion retail : Digital marketing -- Catwalk fashion shows and trade fairs -- Sales promotion and packaging -- Planning costing and measuring effectiveness
ER  -