TY - BOOK AU - Crosby, Theo AU - Gorb, Peter AU - Fletcher, Alan AU - Forbes, Collin AU - Grange, Kenneth AU - Herron, Ron AU - Kurlansky, Mervyn AU - McConnell, John ED - Pentagram Design TI - Living by design SN - 0823073556 PY - 1978/// CY - London PB - Lund Humphries KW - Pentagram Design KW - Grafisme KW - Gran Bretanya KW - Estudi de casos KW - Disseny industrial KW - Interiorisme KW - lemac N1 - Introduction, suing design / Peter Gorb -- Identity design -- Trademarks, a syntax of symbols / Alan Fletcher -- Cormporate programmes, do you sincerely want to be recognized? / Colin Forbes -- Personal signals, Madam I'm Adam / Alan Fletcher -- Information design -- Systems, design programmes or programmed designers? / Colin Forbes -- Posters, bill boards and others / Alan Fletcher -- Packaging, wrapping it all up / Mervyn Kurlansky -- Promotion, jobbing graphics / John McConell -- Exhibitions, the information carrier / Ron Herron --Environment designs -- Planning, ground rules / Theo Crosby -- Conservation, grooming white elephants / Theo Crosby -- Interiors, identity props / Theo Crosby -- Interiors, identity props / Theo Crosby -- Graphics, urban complexions / Alan Flexer -- Product design -- Ashtrays to agriculture, we three / Kenneth Grange -- Domestic chores, engineering an image / Keneth Grance -- Working continuity, the girst fifty years / Kenneth Grange -- British rail, how to draw a train / Kenneth Grange -- Living by design -- Pentagram, how Pentagram works / Peter Gorb -- Postcript on the partners / Peter Gorb ER -