Schwobthaler, Bruno <br/><br/>
Licensing for growth :  [how licensing can prove a winning strategy for businesses looking for growth] / 
Bruno Schwobthaler 
 - New 2015 edition 
 - 116 pàgines :  il·lustracions en color ;  21 cm 
<br/><br/>What is licensing anyway? -- Licensing works for consumers -- Licensing works for business -- Licensing works for IP owners -- Licensing works for entertainment brands -- Why is licensing still underdeveloped? -- The importance of story telling -- Ten reason to consider licensing for your business -- Benchmarking -- The future of licensing -- Conclusion to part 1 -- Introduction: success stories told by those who made them happen -- LaCie -- NBA -- Panini -- Peppa Pig -- Smiley -- UEFA -- Chupa Chups -- LEGO 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Llicències d'explotació<br/>Llicències (Negocis)<br/>Marques de fàbrica<br/>Productes de marca