TY  - BOOK
AU  - Schwobthaler, Bruno
TI  - Licensing for growth: [how licensing can prove a winning strategy for businesses looking for growth] 
PY  - 2015///
CY  - Great Britain
PB  - [l'autor]
KW  - Llicències d'explotació
KW  - lemac
KW  - Llicències (Negocis)
KW  - Marques de fàbrica
KW  - Productes de marca
N1  - What is licensing anyway? -- Licensing works for consumers -- Licensing works for business -- Licensing works for IP owners -- Licensing works for entertainment brands -- Why is licensing still underdeveloped? -- The importance of story telling -- Ten reason to consider licensing for your business -- Benchmarking -- The future of licensing -- Conclusion to part 1 -- Introduction: success stories told by those who made them happen -- LaCie -- NBA -- Panini -- Peppa Pig -- Smiley -- UEFA -- Chupa Chups -- LEGO
ER  -