TY  - BOOK
AU  - Shaw,Austin
TI  - Design for motion: motion design techniques & fundamentals 
SN  - 9781138812093 (rúst.)
PY  - 2016///
CY  - New York
PB  - Focal Press
KW  - Animació per ordinador
KW  - lemac
KW  - Infografia
N1  - Inclou referències bibliogràfiques i índex; Conté: Foreword / Justin Cone -- Introduction : Motion and graphic ; Art and design ; Graphic to motion ; Contrast creates tension ; Varying compositions ; Design-driven production ; Types of projects ; What is design for motion? -- Design for motion : Beautiful motion begins with beautiful design : Building on traditions ; A brief history of style frames : Other disciplines -- Style frames : What is a style frame? : Visual patterns; Stylistic guides; Concept is king; Design like a champ ; Enjoy the process ; A moment in time -- Design boards : What is a design board? : The importance of style frames and design boards; Promise to the client; Insurance policy ; Using design boards : Guiding productions ; Unified visual aesthetic : Storytelling; Finishing touches ; Professional perspective : Erin Sarofsky -- Presentations and pitches : Process books and pitch books ; How to make process and pitch books ; Professional perspectives : Lauren Hartstone -- Developing concepts : Creative briefs: What is a creative brief?; Types of creative briefs; The form of a creative brief; The needs of a creative brief; How to use a creative brief ; Professional perspectives: Carlo Vega : Good ideas are hard work ; Concept development : What is concept development?; Questions and answers; Development ; Professional perspectives : Karin Fong -- Process-to-outcome : Process-to-outcome spectrum ; Author's reflection : Process; Outcome; Value of process-to-outcome; Be comfortable with ambiguity; Know where you are ; Professional perspectives: Lindsay Daniels -- The inner-eye : The internal eye ; Free writing : What is free writing?; Looking inward; Stream of consciousness; Free writing and the internal editor; How to free write; Be brave; Making discoveries; Free writing is personal and private ; Word lists : What are word lists?; Words are powerful; Spectrums of meaning; How to make a word list ; Mind maps : What are mind maps?; Internal to external; Making connections; Using contrast and tension; How to make a mind map ; Dos and don'ts list : What is a dos & don'ts list?; Creative borders; In relation to process-to-outcome ; The initial shape of a concept : Initial shape of a concept; Be engaged in the process; Tipping points -- The outer-eye : Mood boards : What are mood boards?; Internal and external; Efficiency; How to make a mood board; Professional perspectives : Alan Williams ; Written treatments : What are written treatments?; Writing for development; Narrative structure; The shape of stories; Scripts; Using written treatments and scripts ; Professional perspectives : Patrick Clair -- Image-making : Image-making and design for motion ; Composition : Hierarchy of visual importance; Positive space and negative space; Symmetry and asymmetry; Motion; Methods and formulas; Sea glass ; Professional perspectives : Kylie Matulick ; Value : The range of intensity from light to dark ; Value and color ; Why value matters ; Mastering value ; Value and line ; Value in nature ; Contrast for image-making ; Color ; Depth : Spatial planes; Depth of field ; Perspective : Atmospheric perspective; Color perspective ; Professional perspectives : Danny Yount -- Cinematic conventions, thumbnail sketches, and hand-drawn storyboards : Cinematic conventions : Basic shots and camera angles for cinematography ; Cinematic elements of design boards ; Thumbnail sketches : Approach and practice; Thumbnails for style frames; Practicing cinematic conventions ; Hand-drawn storyboards : Working with storyboards; Storytelling and continuity; Storyboard usage ; Professional perspectives : Robert Rugan -- Concept development exercises : Part 1: Descriptive/creative needs ; Creative brief ; Part 2. Deliverables ; Professional perspectives : Chace Hartman -- Design essentials : Designer's toolkit : Finding and making assets ; Prepping assets ; Mark-making tools ; Sketchbooks ; Computers ; Digital backups ; Cameras ; Wacoms and Cintiqs ; Scanners ; DIgital library ; Alternative tools ; Professional perspectives : Will Hyde -- The art of compositing : Compositing : Concrete ; Abstract compositing ; Core principles and skills of compositing ; Mattes ; Feathering ; Duplication ; Basic transformations ; Retouching ; Color correction and color grading ; Hue, saturation, and value ; Blending ; Creative brief; compositing exercises : Concrete and abstract composites -- 3D software for design : Using 3D software for design : Modeling ; Materials ; Lighting ; 3-point light setup ; Cameras in 3D ; Rendering ; Multi-pass rendering ; Compositing 3D -- Matte painting : Analog to digital ; Matte pointing for motion design ; Sketching ; Under painting ; Asset creation and modification ; Compositing assets ; Perspective ; Lighting ; Color correction for matte painting ; Texture ; Working 3D ; Creative brief: matte painting : Process ; Professional perspectives : Greg Herman -- Stylistic creative briefs for portfolio development : Style : What is style?; Clearly defined; Range of visual styles ; Using the exercises : Aspect ratio and size; Alternative aspect ratios; Number of style frames for design boards; Schedule and deadlines; Practice process-to-outcome; Keywords to kick-off creative briefs -- Type-driven design boards : History and culture ; The basics ; Anatomy of type ; Casting type ; Integrating typography ; Type treatments ; Creative brief ; Professional perspectives : Beat Baudenbacher -- Tactile design boards : Analog and digital ; Texture ; Materials ; Tactile design in motion ; Creative brief ; Professional perspectives : Lucas Zanotto -- Modern design boards : Simplicity and reduction ; Naïve sensibilities ; Vector artwork ; Creative brief ; Professional perspectives : Bran Dougherty-Johnson -- Character-driven design boards : Exaggeration of essential qualities ; The process of character design ; Translating character design into motion ; Creative brief ; Professional perspectives : Daniel Oeffinger -- Information-graphics/data visualization design boards : Information-graphics and visual hierarchy ; Visual language ; Visual metaphors ; Cinema-graphic ; Aesthetic ; Usage ; Creative brief ; Professional perspectives : Bradley G. Munkowitz (GMUNK) -- Illustrative design boards : Analog and digital ; Various styles ; Creative brief ; Professional perspectives : Matt Smithson -- Finding inspiration : Life mood board: creative brief ; Author's reflection: Creative brief ; Professional perspectives : Gentleman Scholar -- Looking forward
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