TY  - BOOK
AU  - Webb,Amy
TI  - The signals are talking: why today's fringe is tomorrow's mainstream 
SN  - 9781610396660 (cart.)
PY  - 2016///]
CY  - New York
PB  - PublicAffairs
KW  - Previsió
KW  - lemac
KW  - Planificació estratègica
KW  - Innovacions tecnològiques
N1  - Inclou referències bibliogràfiques (p. 293-310) i índex; Introduction : "Hello, are you lost?" -- The instructions: a futurist's playbook for every organization -- When cars fly: understanding the difference between trend and trendy -- Survive and thrive, or die: how trends affect companies -- Finding the fringe: seek out the unusual suspects -- Signals matter: uncovering hidden patterns -- The "Uber for X" trend: ask the right questions -- Is it really awesome?: know when the timing is right -- If this, then that: a formula for action -- Greetings, robot overlords: pressure-testing your strategy -- Reverse-engineering the future
ER  -