Stephens, Doug <br/><br/>
The retail revival :  reimagining business for the new age of consumerism / 
Doug Stephens 
 - Ontario :  John Wiley & Sons,  cop. 2013 
 - xxii, 250 pàgines :  il·lustracions ;  23 cm 
<br/><br/>Inclou referències bibliogràfiques (p. 231-239) i índex 
<br/><br/>Introduction: revolutions and revivals -- Part I. The end : Chapter 1. It's not a "recession"! ; Chapter 2. The disappearing middle ; Chapter 3. Rest in Peace, Joe Average ; Chapter 4. The broken funnel -- Part II. The beginning : Chapter 5. The new law of average ; Chapter 6. Who owns your brand? ; Chapter 7. Rehumanizing retail ; Chapter 8. The third shelf ; Chapter 9. The destination is you ; Chapter 10. Break it, build it and make it beautiful 
<br/><br/><label>ISBN: </label>9781118489673 
<br/><br/><label>LCCN: </label>2016299617 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumidors--Conducta<br/>Consum (Economia)<br/>Comerç al detall