TY  - BOOK
AU  - Stephens,Doug
TI  - The retail revival: reimagining business for the new age of consumerism 
SN  - 9781118489673
PY  - 2013///
CY  - Ontario
PB  - John Wiley & Sons
KW  - Consumidors
KW  - Conducta
KW  - lemac
KW  - Consum (Economia)
KW  - Comerç al detall
N1  - Inclou referències bibliogràfiques (p. 231-239) i índex; Introduction: revolutions and revivals -- Part I. The end : Chapter 1. It's not a "recession"! ; Chapter 2. The disappearing middle ; Chapter 3. Rest in Peace, Joe Average ; Chapter 4. The broken funnel -- Part II. The beginning : Chapter 5. The new law of average ; Chapter 6. Who owns your brand? ; Chapter 7. Rehumanizing retail ; Chapter 8. The third shelf ; Chapter 9. The destination is you ; Chapter 10. Break it, build it and make it beautiful
ER  -