TY  - BOOK
AU  - Rosenblum,Jeff
AU  - Berg,Jordan
TI  - Friction: passion brands in the age of disruption 
SN  - 9781576878361 (cart.)
PY  - 2017///
CY  - Brooklyn
PB  - powerHouse Books
KW  - Construcció de marca (Màrqueting)
KW  - lemac
KW  - Publicitat
KW  - Productes de marca
KW  - Gestió de productes
N1  - Inclou referències bibliogràfiques (p. 230-232) i índex; Revolution -- Branding -- Categories -- Results -- Antagonist -- Alignment -- Irony -- Rally -- Activation -- Steps
N2  - "This book explains how to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that cuts through the hype of the latest media technology. A brand that focuses on behaviors over messaging. A brand that empowers its customers and dominates the competition" --
ER  -