Burns, Leslie Davis

The business of fashion : designing, manufacturing, and marketing / Leslie Davis Burns, Kathy K. Mullet, Nancy O. Bryant - Third edition - New York : Fairchild ; cop. 2007 - xxiii, 631 pàgines : il·lustracions en color ; 24 cm

Inclou referències bibliogràfiques i índex

Organization of the U.S. textile, apparel, and home fashions industries : From spinning machine to fast fashion : Business and legal framework of textile, apparel, and home fashions companies : Structure of the U.S. textile industry : Ready-to-wear: company organization -- Creating and marketing an apparel line : Creating a line: research : Creating a line: design : Design developoment and style selection : Marketing a line of apparel or home fashins -- Apparel production and distribution : Preproduction processes : Sourcing decisions and prodction centers : Production processes and quality assurance : Distribution and retailing -- Organization and operation of the accessories and home fashions industries : Accessories : Home fashions

9781563675706

2011922455

GBB181469 bnb

015842100 Uk


Indústria de la confecció--Estats Units d'Amèrica
Moda--Aspectes econòmics
Moda--Màrqueting
Empreses--Direcció i administració