The business of fashion : designing, manufacturing, and marketing /
Leslie Davis Burns, Kathy K. Mullet, Nancy O. Bryant
- Third edition
- New York : Fairchild ; cop. 2007
- xxiii, 631 pàgines : il·lustracions en color ; 24 cm
Inclou referències bibliogràfiques i índex
Organization of the U.S. textile, apparel, and home fashions industries : From spinning machine to fast fashion : Business and legal framework of textile, apparel, and home fashions companies : Structure of the U.S. textile industry : Ready-to-wear: company organization -- Creating and marketing an apparel line : Creating a line: research : Creating a line: design : Design developoment and style selection : Marketing a line of apparel or home fashins -- Apparel production and distribution : Preproduction processes : Sourcing decisions and prodction centers : Production processes and quality assurance : Distribution and retailing -- Organization and operation of the accessories and home fashions industries : Accessories : Home fashions
9781563675706
2011922455
GBB181469 bnb
015842100 Uk
Indústria de la confecció--Estats Units d'Amèrica Moda--Aspectes econòmics Moda--Màrqueting Empreses--Direcció i administració