TY - BOOK AU - Johnson,Steven TI - Where good ideas come from: the natural history of innovation SN - 9781594487712 (cart.) PY - 2011/// CY - New York PB - Riverhead KW - Pensament creatiu KW - lemac KW - Innovacions tecnològiques KW - Ciència KW - Història N1 - Inclou referències bibliogràfiques (p. [303]-313) i índex; Reef, city, web -- The adjacent possible -- Liquid networks -- The slow hunch -- Serendipity -- Error -- Exaptation -- Platforms -- The fourth quadrant N2 - Johnson addresses an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? He provides the complete, exciting, and encouraging story of how the ideas are born that push careers, lives, society, and culture forward ER -