Bloom, Robert H.

The inside advantage : the strategy that unlocks the hidden growth in your business / Robert H. Bloom ; with Dave Conti. - 1º ed. - 222 p. :

core customers: who are they? : the most important word in business : all customers are not created equal : zero in your core customer ; uncommon offerings: what can you offer them? : what business are you really in? : where tangible meets emotional : dig deep for your adventage ; persuasive strategies: ho do you convince them? : a platform built for one : stand out by standing alone : create a compelling persuasive strategy ; imaginative acts: own it : never stop celebrating your advantage : ubiquitous and explosive arts : become well known for your advantage ; conclusion: make grow happen now


English

1283621541 0071762574 9786613933997


Relacions amb els clients
Empreses--creixement


Electronic books.

HF5415.5 / .B566 2008

658.812