The inside advantage : the strategy that unlocks the hidden growth in your business /
Robert H. Bloom ; with Dave Conti.
- 1º ed.
- 222 p. :
core customers: who are they? : the most important word in business : all customers are not created equal : zero in your core customer ; uncommon offerings: what can you offer them? : what business are you really in? : where tangible meets emotional : dig deep for your adventage ; persuasive strategies: ho do you convince them? : a platform built for one : stand out by standing alone : create a compelling persuasive strategy ; imaginative acts: own it : never stop celebrating your advantage : ubiquitous and explosive arts : become well known for your advantage ; conclusion: make grow happen now