TY  - BOOK
AU  - Bloom,Robert H.
AU  - Conti, Dave,
TI  - The inside advantage: the strategy that unlocks the hidden growth in your business 
SN  - 1283621541
AV  - HF5415.5 .B566 2008
U1  - 658.812 22
PY  - 2008///
CY  - New York
PB  - McGraw-Hill
KW  - Relacions amb els clients
KW  - lemac
KW  - Empreses
KW  - creixement
KW  - Electronic books
N1  - core customers: who are they? : the most important word in business : all customers are not created equal : zero in your core customer ; uncommon offerings: what can you offer them? : what business are you really in? : where tangible meets emotional : dig deep for your adventage ; persuasive strategies: ho do you convince them? : a platform built for one : stand out by standing alone : create a compelling persuasive strategy ; imaginative acts: own it : never stop celebrating your advantage : ubiquitous and explosive arts : become well known for your advantage ; conclusion: make grow happen now
ER  -