TY  - BOOK
AU  - Skaggs,Steven
TI  - FireSigns: a semiotic theory for graphic design 
T2  - Design thinking, design theory
SN  - 9780262035439
PY  - 2017///]
CY  - Cambridge, MA
PB  - The MIT Press
KW  - Semiòtica
KW  - lemac
KW  - Grafisme
N1  - Inclou referències bibliogràfiques i índex; Conté: Introduction -- Part I. The View from Outside Sign Action -- 1. Visual Perception Models -- 2. The Visent -- Part II. The View from Within Sign Action -- 3. The World of Signs -- 4. Sign Classes -- 5. Syntax and Semantics -- Part III. Conceptual Tools -- 6. Semantic Profiles and Display-Assertion Strategies -- 7. The Functional Matrix -- 8. The Visual Gamut -- Part IV. Analysis and Implications -- 9. The Graphic Spectrum -- 10. Typography -- 11. Motif, Style, Genre -- Epilogue
ER  -