Niemeier, Stefan,  1973- <br/><br/>
Reshaping retail :  why technology is transforming the industry and how to win in the new consumer driven world / 
Stefan Niemeier, Andrea Zocchi, and Marco Catena 
 - viii, 200 pàgines :  il·lustracions (blanc i negre) ;  24 cm 
<br/><br/>Inclou referències bibliogràfiques i índex 
<br/><br/>Conté: 1. A Brief History of Retailing: The mercantile era -- The modern era -- The digital era -- 2. Technology: The Crucial Retail Enabler: How retailers add value -- Connecting the chain -- Knowing what you know -- A succession of evolutions -- 3. Game-Changing Technologies: Revolution -- The next era of technology change -- What it means for consumers -- 4. Consumer Empowerment : The consumer decision journey -- Customer empowerment tools -- Retailers' response to consumers' changing behavior -- 5. Toward a New Retailing Paradigm: The changing role of the physical store -- New contenders -- The power of information productivity -- 6. The Future of Retail: Stand-alone archetypes -- Building on the stand-alone models -- 7. A Call to Action: Leapfrogging -- The way forward -- Making it happen 
<br/><br/><label>ISBN: </label>9781118656662 1118656660 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Comerç al detall--Innovacions tecnològiques<br/>Comerç al detall--Serveis d'atenció al client<br/>Comerç electrònic
<br/><br/><label>LC Class. No.: </label>HF5429  / .N486 2013 
<br/><br/><label>Dewey Class. No.: </label>658.8/7