TY  - BOOK
TI  - Profiting from proliferation
PY  - 2006///
CY  - Nova York
PB  - McKinsey & company
KW  - lemac
KW  - Empreses
KW  - Planificació
KW  - Segmentació de mercat
N1  - the proliferation challenge -- designing and managing winning brand portfolios -- finding growth opportunities with a customer insights network -- transforming sales and service -- the power of a commercial operating system -- pricing in a proliferating world -- managing your business as if customer segments matter -- boosting returns on marketing investment -- managing a marketing and sales transformation -- leading the change: an interview with the CEO of P&G
ER  -