Lorenz, Martin,

Flexible visual systems : the design manual for contemporary visual identities / Martin Lorenz - 1st edition - 320 pągines : il·lustracions en color ; 25 cm

Inclou bibliografia: pągina 319

theoretical part : introduction : history : context and process -- practical part : fvs: form-based : fvs: transformation-based

" To learn how to design flexible systems is not just learning another craft, it is going to change the way you think and work entirely. It is an approach, how to design. If you would place system design into a curriculum it would be the foundation course, putting you in the right mindset. You can apply the systemic approach to any discipline you will later specialize in, from corporate design, communication design, user experience design to textile design." --

9783948440305 3948440301


Imatge corporativa
Comunicació visual
Gestió de projectes--Metodologia

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