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The why of the buy : consumer behavior and fashion marketing / Patrica Mink Rath, Stefani Bay, Richard Petrizzi, Penni Gill by
Material type: Text Text; Format: print ; Literary form: Not fiction
United States of America : fairchild books, 2008
Availability: Items available for loan: IED Barcelona (1)Call number: M2.075 Min.

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Buy ology : truth and lies about why we buy / Martin Lindstrom by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Doubleday, cop. 2008
Other title:
  • Buyology
  • Buy-ology
Availability: Items available for loan: IED Barcelona (1)Call number: R3.051.599 Lin.

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