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The 22 inmutable laws of marketing: Violate them at your own risk by
Material type: Text Text; Format: print
Publication details: New York : Harper Colilns Books, 1993
Availability: Items available for loan: IED Barcelona (1)Call number: R3.01 Rie.

Positioning: The Battle for Your Mind: How to be seen and heard in the overcrowed marketplace by
Edition: 2ª ed.
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, 2001
Availability: Items available for loan: IED Barcelona (1)Call number: R3.075 Rie.

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