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Advertising and promotion: an integrated marketing communications perspective George E. Belch & Michael A. Belch

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill, 2009Edition: 8thDescription: 838 p. il 29 cmISBN:
  • 9780073381091
Subject(s): Other editions: Belch, George E. Advertising and promotion. --
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode
Llibre_M IED Barcelona Sala Publicidad y Dirección de Arte - Advertising & Art G46 Bel (Browse shelf(Opens below)) Núm.8th Available 4374160

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