Living by design / the partners of Pentagram, Theo Crosby ... [et al.] ; editor, Peter Gorb

Introduction, suing design / Peter Gorb -- Identity design -- Trademarks, a syntax of symbols / Alan Fletcher -- Cormporate programmes, do you sincerely want to be recognized? / Colin Forbes -- Personal signals, Madam I'm Adam / Alan Fletcher -- Information design -- Systems, design programmes or programmed designers? / Colin Forbes -- Posters, bill boards and others / Alan Fletcher -- Packaging, wrapping it all up / Mervyn Kurlansky -- Promotion, jobbing graphics / John McConell -- Exhibitions, the information carrier / Ron Herron --Environment designs -- Planning, ground rules / Theo Crosby -- Conservation, grooming white elephants / Theo Crosby -- Interiors, identity props / Theo Crosby -- Interiors, identity props / Theo Crosby -- Graphics, urban complexions / Alan Flexer -- Product design -- Ashtrays to agriculture, we three / Kenneth Grange -- Domestic chores, engineering an image / Keneth Grance -- Working continuity, the girst fifty years / Kenneth Grange -- British rail, how to draw a train / Kenneth Grange -- Living by design -- Pentagram, how Pentagram works / Peter Gorb -- Postcript on the partners / Peter Gorb