Fashion marketing : contemporary issues / edited by Tony Hines and Margaret Bruce
Material type: TextPublication details: Oxford : Butterworth-Heinemann, 2001Description: 256 p. : il. ; 23 cmISBN:- 0750652438
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
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Llibre_M | IED Barcelona Sala | Marketing de la Moda - Fashion Marketing | M2.075 Fas (Browse shelf(Opens below)) | Núm. | Available | 2019-0712 |
Globalization: an introduction to fashion markets and fashion marketing / Tony hines -- From analogue to digital sypply chains: implications for fashion marketing / Tony Hines -- Developing a research agenda for the internationalization of fashion retailing / Christopher M. Moore and Steve Burt -- Retail brand marketing in the new millennium / Bill Webb -- The role of store image in the re-branding of selfridges / Andrew J. Newman and Nick Atkinson -- Store environmental of fashion retailers: a Hong Kong perspective -- The process of fashion trend development leading to a season / Tim Jackson -- Innovation management in creating new fashion / Beatrice Le Pechoux, Trevor J. Little and Cynthia L. Istook -- The mechanics of fashion / Pammi Sinha -- Consumers and their negative selves, and the implications for fashion marketing / Emma Banister and Margaret K. Hogg -- B2C online strategies for fashion retailers / Ruth Murphy and Margaret bruce
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