Product Management
Material type: TextPublication details: New York : McGraw-Hill, 2005Edition: 5 º ediciónDescription: 493 pagsISBN:- 9780071238328
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Llibre_M | IED Barcelona Sala | Marketing de la Moda - Fashion Marketing | R3.01 Leh (Browse shelf(Opens below)) | Núm. | Available | 2531000 |
Product Management is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service.
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