The innovation matrix : 3 moves to design a winning strategy for innovation & intellectual property / by Deepika Jeyakodi & Mirjam E. Ros
Material type: TextLanguage: English Publication details: Amsterdam : BIS Publishers, cop. 2019Description: 135 pàgines : il·lustracions en color ; 20 cmISBN:- 9789063695200
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Llibre | IED Barcelona | R1.016.7 Jey (Browse shelf(Opens below)) | Available | 2023-0069 | ||
Llibre | IED Barcelona Sala General / Recerca i Gestió | R1.016.7 Jey (Browse shelf(Opens below)) | Available | 2019-0613 |
Inclou referències bibliogràfiques (p. 132-134)
Organizations today innovate to survive in a competitive, complex, and interconnected business world. They co-create with others outside their own organization to succeed. But capturing the value of these bright ideas separately is often very complicated. The Innovation Matrix simplifies and structures innovation management. Start looking at innovation and Intellectual Property (IP) from a pragmatic perspective. This book will take you through three key steps (THINK-STRATEGIZE-ACT) to build an innovation and IP strategy. You will learn to use IP―which is at the core of every innovation―as a tool to define your strategy and manage the innovation process. It includes many examples, templates, and checklists to help put theory into practice. Test yourself with case studies, and use our hands-on Tools (legal design thinking) for your own projects and cases. -- Contracoberta
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