Agency : starting a creative firm in the age of digital marketing / Rick Webb
Material type: TextLanguage: English Series: Advertising agePublisher: New York : Palgrave Macmillan, 2015Description: viii, 341 pàgines ; 25 cmContent type:- text
- sense mediació
- volum
- 9781137279866
- 1137279869
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Llibre | IED Barcelona Sala General / Recerca i Gestió | R3.075 Web (Browse shelf(Opens below)) | Available | 2018-0027 |
Inclou referències bibliogràfiques (p. 327-333) i índex
Why am I doing this? -- The vision -- The value proposition of culture -- Culture and vision -- Communication -- What is good? -- Ideas -- Process -- Working for other agencies -- Pro bono work -- The basics -- The emotional -- The pitch -- The rational -- On partners and partnership -- The team -- Employee retention -- Employee departures -- Bootstrapping -- I want to get rich -- On growth -- Banks and funding -- Starting up -- How much to charge? -- Sows, msas, and in-pros -- Tracking time -- Billing, collections & cash flow -- Working with vendors -- Employee expenses -- Expanding beyond your core -- How much is my company worth? -- Creating a product in your service firm -- Working for startups -- Case studies of startups within an agency -- Getting acquired -- The fear
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