000 00648nam a2200217 a 4500
999 _c4449
_d4449
001 2912
003 IED_BCN
005 20190913124607.0
008 e2008 o 1 eng
010 _a000002912
020 0 0 _a9780071508285
035 _a3019
040 _aIED_BCN
_bcat
_cIED_BCN
100 0 _aVollmer, Christopher
_9283
245 1 0 _aAlways on :
_badvertising, marketing and media in a era of consumer control /
_cChristopher Vollmer with Geoffrey Precourt
260 0 0 _aNew York :
_bMcGraw-Hill,
_c2008
300 0 0 _a215 p. :
_bil. ;
_c21 cm
650 0 _aMàrqueting
_93424
700 _94332
_aPrecourt, Geoffrey
942 _2lcc
_c1