000 00840nam a2200181 a 4500
001 3433
008 2009 eng
010 _a000003433
020 0 0 _a9781581156683
035 0 0 _a3545
100 1 0 _aLockwood, Thomas (ed)
_91059
245 1 0 _aDesign Thinking:
_bIntegrating Innovation, Customer Experience and Brand Value
260 0 0 _aNew York :
_bAllworth Press,
_c2009
300 0 0 _a285 pags; rĂºstica
505 _aDesign Thinking explores point-of-views, techniques, methods, and hands-on case studies from international thought marc:leaders. It covers design thinking methods; design thinking in service design; design thinking in brand building; and design thinking in creating customer experiences.
650 _aDesign thinking
_917
650 _aEstrategia y gestion de empresa. Entrepreneur&Innovation
_919
999 _c5424
_d5424