000 | 02560nam a22002414a 4500 | ||
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001 | 5220 | ||
005 | 20180424163001.0 | ||
008 | 160804 [2013] | ||
010 | _a000005220 | ||
020 | _a9781118422144 | ||
100 |
_aNodder, Chris _91388 |
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245 | 0 |
_aEvil by design: _binteraction design to lead us into temptation _cChris Nodder |
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260 |
_aIndianapolis, Indiana : _bJohn Wiley & Sons, _c[2013] |
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300 |
_axv, 303 p. _bil. col. _c24 cm |
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504 | _aIncluye referencias bibliográficas (págs. 269-296) | ||
505 | _aPride. Misplaced pride causes cognitive dissonance ; Social proof : Using messages from friends to make it personal and emotional ; Closure : The appeal of completeness and desire for order ; Manipulating pride to change beliefs -- Sloth. Desire lines : From A to B with as few barriers as possible ; Reduced options and smart defaults smooth the decision process ; Sloth : Is it worth the effort? -- Gluttony. Deserving our rewards ; Escalating commitment : foot-in-the-door, door-in-the-face ; Invoking gluttony with scarcity and loss aversion ; Self-control : Gluttony's nemesis -- Anger. Avoiding anger ; Embracing anger ; Using anger safely in your products -- Envy. Manufacturing envy through desire and aspiration ; Status envy : demonstrating achievement and importance ; Manufacturing and maintaining envy in your products -- Lust. Creating lust : Using emotion to shape behavior ; Controlling lust : Using desire to get a commitment ; Lustful behavior -- Greed. Learning from casinos : Luck, probability, and partial reinforcement schedules ; Anchoring and arbitrary coherence ; Feeling greedy? -- Evil by Design. Should you feel bad about deception? ; Should you feel bad about using the principles in this book? ; Be purposefully persuasive -- The Persuasive Patterns Game. | ||
520 | _aMelds psychology, marketing, and the art of design to explain why we're susceptible to certain persuasive techniques and designs. Discover how we're wired for certain sales techniques, why we fall for them, and learn online design techniques you can use for good or evil. Explores more than sixty persuasive online design patterns and shows you how to replicate the same techniques on your own site. Groups chapters by the seven deadly sins. | ||
650 |
_aPáginas web _xDiseño _91079 |
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650 |
_aMultimedia interactivos _91389 |
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650 |
_aInterfaces de usuario (Informática) _xDiseño _91078 |
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650 |
_aInterfaces de usuario (Informática) _xAspectos psicológicos _91390 |
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999 |
_c5862 _d5862 |