000			01928cam a22003134a 4500
001			991034257569706706
003			ES-BaIED
005			20230202151208.0
008			110712s2011 xxu f 0|1 | eng c
020			_a9780071762342
035			_a(ES-BaCBU).b50014183
035			_a(OCoLC)1120654726
040			_aES-BaCBU _bcat _cES-BaIED
100			_aKerpen, Dave _92037
245	1	0	_aLikeable social media : _bhow to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks) / _cby Dave Kerpen
260			_aNew York : _bMcGraw-Hill, _c2011
300			_ax, 260 pàgines ; _c23 centímetres
505			_alistern first, and never stop listening -- way beyond "woment 25 to 54" define your targer audience better than ever -- think - and act - like your consumer -- invite your customers to be your first tans -- engage: create trude dialogue with, and between, your customers -- respond quickly to all bad comments, too -- be authentic -- be hones and trnsparent -- should you ask a lot of questions? -- provide value (yes, for free!) -- share stories (they're your social currency!) -- inspire your customers to share stories -- integrate social media into the entire customer experience -- use social network ads for greater impact -- admit when you screw up, then leverage your mistakes -- consistently deliver excietement, surprise, and delight -- dont' sell! just make it easy and compelling for customers to buy
650	0	4	_aMàrqueting de relacions
650	0	7	_aXarxes socials en línia _2lemac _94814
650	0	7	_aMàrqueting digital _xMàrqueting _2lemac _93538
650	0	7	_aMàrqueting viral _2lemac _94192
650	0	7	_aPosicionament (Publicitat) _2lemac _94193
650	0	7	_aFidelització _2lemac _94194
907			_a.b50014183 _b29-04-21 _c12-07-11 _d12-07-11 _em _fa _g- _heng _ixxu _j0 _k1
908			_aUdL _aIED
940			_aDLC
942			_2lcc _c1
999			_c6773 _d6773