000 00510nam a2200157 a 4500
001 4875
008 2001 eng
010 _a000004875
020 _a9780071373586
100 _aAl Ries, Raul ; Trout, Jack
_9124
245 0 _aPositioning: The Battle for Your Mind:
_bHow to be seen and heard in the overcrowed marketplace
250 _a2ยช ed.
260 _aNew York :
_bMcGraw-Hill,
_c2001
300 _a213 pags
_c22 cm
650 _aEstrategia
_xMarketing. Concepto y fundamentos
_9125
999 _c7515
_d7515