000 00745nam a2200193 a 4500
001 289
008 eng
010 _a000000289
020 0 0 _a9780273752431
035 _a293
100 1 0 _aPhilip Kotler, Gary Armstrong
_92595
245 1 0 _aPrinciples of marketing
250 0 0 _a14ª Edición
260 0 0 _aEssex (UK) :
_bPearson,
_c2011
260 0 0 _bPearson,
260 0 0 _aLondon :
300 0 0 _a637 pags.+ apéndice
_bil. col
_c29 cm
650 _aEstrategia
_xMarketing. Concepto y fundamentos
_9125
856 _yGoogle Books- Principles of marketing
_uhttps://books.google.es/books?hl=es&lr=&id=ZW2u5LOmbs4C&oi=fnd&pg=PA16&dq=Principles+of+marketing&ots=BYZiD64hoj&sig=u2Sub2YfsOa0qRlreJzUaCTsEZI#v=onepage&q=Principles%20of%20marketing&f=false
999 _c7580
_d7580