000			01273nam a2200289 a 4500
001			991028378869706706
003			ES-BaIED
005			20220711160219.0
008			041011s2004 xxu ||||| 001 ||eng|
020			_a0071427317
035			_a(ES-BaCBU).b32208637
035			_a(OCoLC)803142382
040			_aES-BaCBU _bcat _cES-BaIED
100	1		_aMichaelson, Gerald A.
245	1	0	_aSun Tzu strategies for marketing : _b12 essential principles for winning the war for customers / _cGerald A. Michaelson with Steven W. Michaelson
260			_aNew York [etc.] : _bMcGraw-Hill, _ccop. 2004
300			_aXI, 244 pàgines ; _c23 centímetres
504			_aÍndex
505			_athe principles of marketing strategy -- honor the customer -- organization of intellicence -- maintenance of the bojective -- a secure position -- offensive action -- surprose -- maneuver -- concentration of resources -- economy of force -- command structrue -- personal leadership -- simplicity -- implementing strategies
650	0	0	_aMàrqueting _93424
650	0	7	_aPlanificació estratègica _2lemac _94609
700	1		_aMichaelson, Steven W.
907			_a.b32208637 _b05-02-21 _c09-05-08 _d11-10-04 _em _fa _g- _heng _ixxu _j0 _k2
908			_aUPC _aIED
940			_aUPC
942			_2lcc _c1
999			_c7959 _d7959