000			03383cam a22003978i 4500
999			_c8873 _d8873
001			19116450
003			IED_BCN
005			20191230152725.0
008			160602s2017 enk b 001 0 eng
010			_a 2016025278
020			_a9781474250559 (paperback)
020			_z9781474250566 (ePDF)
020			_z9781474250573 (ePub)
040			_aDLC _beng _cDLC _erda
042			_apcc
050	0	0	_aN8350 _b.B67 2017
082	0	0	_a707 _223
084			_aART043000 _aBUS060000 _2bisacsh
100	1		_aBranagan, Alison _eautor _93284
245	1	4	_aThe essential guides to business for artists and designers / _cAlison Branagan.
250			_aSecond edition.
263			_a1702
264		1	_aLondon ; _aNew York : _bBloomsbury Academic, an imprint of Bloomsbury Publishing Plc, _c2017.
300			_a344 p. _c23,5 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aInclou referències bibliogràfiques i índex.
505	8		_aMachine generated contents note: -- Foreword by James Dyson -- Introduction 1. Making Creativity Pay -- 2. How to Make a Living -- 3. Overview of Business Start-Up -- 4. Money Management -- 5. Business Planning -- 6. Building Networks -- 7. Self-Promotion -- 8. Funding and Sponsorship -- 9. Creative Crimes -- 10. Confidence and Negotiation Tactics -- 11. Records, Tax and Basic Bookkeeping -- 12. Websites, Blogs and Social Media -- 13. Innovation and Future Trends -- 14. Ideas for Growth Appendix 1. Business Knowledge Exercises -- Appendix 2. Answers to the Costing and Pricing Quiz -- Glossary -- Useful Organizations -- Index.
520			_a"This new edition of the best-selling business handbook for artists and designers is a comprehensive guide to setting up a profitable, professional art or design practice. Written by an expert who teaches entrepreneurship and business start-up, this book leads the reader through the most important aspects of running a creative business, from how to make a living to innovation and managing business growth. Topics include: * Working with new technologies and social media * Pricing work and financial planning * Managing legal and copyright issues * Building networks and successful negotiation tactics * Planning for growth and exploiting future trends New to this expanded edition are: * International profiles of creatives who run thriving businesses * Templates, forms and spreadsheets to copy or download from the companion website * Exercises to build business skills * An extended list of useful resources * A chapter on how to grow your business * An overview of the current business environment for entrepreneurs, including opportunities such as trading with a smart phone, copyright protection using QR codes, selling internationally, crowd sourcing for funding, and setting up a pop-up shop * Updated tax and legal information on setting up a business based in the UK or US * Expanded information on trading internationally The book is printed in a dyslexic-friendly font and includes illustrated mind maps and colour pictures throughout"--
650		7	_aArt _xOrientació professional _2lemac _94568
650		7	_aEmpreses _xCreació _xDirecció i administració _93283
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _c1